ThoughtLobster (2013)

ThoughtLobster was the entertainment arm of the Tanga Network with community created word puzzles, interactive games, and other brainteasers. Prior to closing, ThoughtLobster had amassed over 15,000 user contributed puzzles and over 3.5 million puzzle solves by community members. While ThoughtLobster had a large and active community, Tanga made the hard decision to shut down ThoughtLobster to focus on Tanga's flourishing e-commerce network in September 2013. I was the sole end-to-end designer and collaborated on front-end development on ThoughtLobster.

URL
http://thoughtlobster.com (dead)

DATE
May 2011 - Sept 2013

CONTRIBUTIONS
Branding
Art direction
End-to-end UI/UX Design
Front-end development (HTML/CSS/jQuery/Rails)

IN COLLABORATION WITH
Illustration - Jerrod Maruyama
Backend dev - Joe Van Dyk
Game design  - Aaron Weissblum
Game design - Dave Arnott
JS dev - Carlos Rodriguez

 

Shown above is a screenshot of the a landing page campaign to subscribe existing members within the original platform called "Daily Fun" to the new ThoughtLobster community.



Some branding elements. "Claude" the ThoughtLobster mascot illustration done in collaboration with Jerrod Maruyama.

Some branding elements. "Claude" the ThoughtLobster mascot illustration done in collaboration with Jerrod Maruyama.


"Word in the Weeds" game in action (with older branding treatment). One of the many interactive games on ThoughtLobster. Designed in collaboration with published puzzle designers Aaron Weissblum and Dave Arnott along with Carlos Rodriguez for JavaScript development.

"Word in the Weeds" game in action (with older branding treatment). One of the many interactive games on ThoughtLobster. Designed in collaboration with published puzzle designers Aaron Weissblum and Dave Arnott along with Carlos Rodriguez for JavaScript development.