The Tanga Network is a multi-site e-commerce platform with over millions of customers and over 20 thousand orders per day on top of a completely custom platform for managing sales, inventory, fulfillment, reporting, etc. At Tanga, I end-to-end UX design for both customer facing and administrative facing sites which, during my tenure, contributed to a ~250% revenue growth as well as more than quadrupling company size.
Designed a new symbol to mark the rebranding of Tanga in late 2013. Triangles were a driving piece of the new visual language.
Concept for continuing to push branding strategy during fulfillment.
Developed branding strategy, visuals and guidelines to help maintain identity and standardize imagery for better re-use and to provide a higher-end feel (part of the strategy of the rebrand). In addition to creating this style guide, I created a Google Sites website for detailed documentation for both technical and publishing teams.
Tanga Vendor Portal - Separate system allowing vendors to manage products within the Tanga Network.
Onboarding storyboard for vendor portal
Wireframes for documenting interactions for backend software that manages sales, vendors, inventory, fulfillment, reporting, etc.