Tanga (2014)

The Tanga Network is a multi-site e-commerce platform with over millions of customers and over 20 thousand orders per day on top of a completely custom platform for managing sales, inventory, fulfillment, reporting, etc. At Tanga, I end-to-end UX design for both customer facing and administrative facing sites which, during my tenure, contributed to a ~250% revenue growth as well as more than quadrupling company size.

URL
http://tanga.com 

DATE
May 2011 - June 2014

CONTRIBUTIONS
Branding strategy/visuals
Art direction
End-to-end UI/UX design
A/B Testing
Front-End Development
HTML/CSS/jQuery/Rails

IN COLLABORATION WITH
Backend dev - Joe Van Dyk
Frontend dev - Martin Bavio



Designed a new symbol to mark the rebranding of Tanga in late 2013. Triangles were a driving piece of the new visual language.

Designed a new symbol to mark the rebranding of Tanga in late 2013. Triangles were a driving piece of the new visual language.

Concept for continuing to push branding strategy during fulfillment.

Concept for continuing to push branding strategy during fulfillment.

 

Developed branding strategy, visuals and guidelines to help maintain identity and standardize imagery for better re-use and to provide a higher-end feel (part of the strategy of the rebrand). In addition to creating this style guide, I created a Google Sites website for detailed documentation for both technical and publishing teams.

Developed branding strategy, visuals and guidelines to help maintain identity and standardize imagery for better re-use and to provide a higher-end feel (part of the strategy of the rebrand). In addition to creating this style guide, I created a Google Sites website for detailed documentation for both technical and publishing teams.


Tanga Vendor Portal - Separate system allowing vendors to manage products within the Tanga Network.

Tanga Vendor Portal - Separate system allowing vendors to manage products within the Tanga Network.

Onboarding storyboard for vendor portal

Onboarding storyboard for vendor portal


Wireframes for documenting interactions for backend software that manages sales, vendors, inventory, fulfillment, reporting, etc. 

Wireframes for documenting interactions for backend software that manages sales, vendors, inventory, fulfillment, reporting, etc. 

Wireframe for bulk updating inventory.

Wireframe for bulk updating costs.