BelleChic (2011)

BelleChic is an e-commerce site that is part of the Tanga Network. BelleChic provides curated deals from the handmade & boutique industries. BelleChic works with talented up-and-coming designers that have a hard time getting noticed on larger sites and partner with them to promote their brand by featuring a selected set of their best products as daily sales.  

URL
http://bellechic.com

DATE
May 2011 - September 2011

CONTRIBUTION
Branding strategy/visuals
End-to-end UI/UX Design
Front-end development (HTML/CSS/jQuery/Rails)

IN COLLABORATION WITH
Backend dev - Joe Van Dyk

Landing page 'gate'. At BelleChic, I helped define the approach, business strategy, and branding. Built out designs using using Haml/SASS/Rails. The strategy was to create a private membership to curated handmade deals (partnerships with Etsy sellers and 'boutique' vendors).