The Importance of Microcopy / by Jordan Isip

I spent a couple minutes wondering why someone had closed my Hockey Team’s Facebook group. It turns out that “Closed” actually means that only members of the group can only see posts. Makes me wonder why Facebook choose to use “Closed Group” over “Private Group”?

Joshua Porter has an excellent article on Writing Microcopy.

Update (5/25/12):

Looks like Facebook recently changed this copy to “Secret Group”: